West Briton 30 November 2017
Calendar of Cornwall goes international
A new Cornish calendar is being distributed worldwide - including to the exotic climes of Hawaii and Great Barrier Island, off New Zealand.
Evocative Cornwall’s new owners, Ewan and Pen McClymont, from Point near Devoran, say while the UK and the county itself remain the firm's best markets, they are delighted with their first calendar’s worldwide appeal.
Other overseas destinations include, in order of popularity, Australia, the USA, Canada and Europe.
“We’re really thrilled that both our Christmas cards and the calendar are selling so well and, although we knew there would be an export element, the amount that we’re sending abroad has taken us by surprise," said Pen.
“It just goes to show that Cornwall’s fame and reputation extends far beyond our shores – undoubtedly helped by successful TV programmes like Poldark, Doc Martin, and the Rosamunde Pilcher adaptations.”
All components of Evocative Cornwall merchandise are sourced locally and ten per cent of annual profits are donated to Cornish charities. Dates of local festivals and celebrations are also highlighted.
Evocative Cornwall was first launched by Sarah Lay in 2004 and the McClymonts were customers from the start.
“Sarah captured the essence of Cornwall in her work and our aim is to continue that ethos,” said Pen.
The 2018 calendar features the following locations: Cot Valley, Lanyon Quoit, The Brisons, Nanquidno near St Just, Penberth, Perranporth, Polkerris Woods, Porthleven, Isles of Scilly, United Downs, Cadgwith and Kennall Vale.